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Event technical production
Lexus Vilnius event
A lighting and sound solution that brought out every detail.
Automotive brand event where the production had to meet Lexus standards. We created a lighting and sound solution that highlighted the car as the centerpiece of the evening, transforming the venue into a luxurious stage. Every detail was meticulously aligned with the brand's aesthetic from the first to the final frame.
The challenge
A new car launch demands showroom precision: the body lines must look flawless, and the light must not create reflections that distort the colour. At the same time it needed dramaturgy — a reveal moment guests would remember.
The solution
We designed a lighting plan where architectural lighting worked together with moving heads: during the exposition the light was even and precise, and at the reveal we switched the space into a dynamic show with video content on the LED screen. The structures hid the technology from the guests’ view.
The result
The car became the sole centre of attention, and the reveal moment — the key frame of the evening in guests’ photos and media coverage.